GoGogiri is a restaurant concept created by Ian Greenberg and Harrison Nguyen. GoGogiri aims to introduce onigiri, a Japanese classic to the average American consumer. By combining Japanese classics with Texas fusion flavors curated for American audiences, Gogogiri is revolutionizing the fast-food industry by increasing restaurant efficiency using nontraditional locations and flavors. The end goal of GoGogiri is to become a nationwide chain, offering new unique fast-casual options to the average American consumer.